Retro Baby Clothing

 by: Kirsten Hawkins

If it was cool when you were a kid, it’s cool for your kids!

Baby clothing is quite a bit different today than it was when you were an infant. From the designer styles of Baby Dior and Baby Phat to the bizarre offerings of the alternative baby clothing market, there’s now something for every parent to adorn her children with in an effort to transfer a bit of her own personality onto her offspring. One of the latest trends in baby fashions is the “retro” look in baby wear.

Retro baby clothing indicates baby sized tees and “Onesies” that have been printed or screened with images of pop culture past. In many cases the pictures are of icons from before even the parents’ time, making it cool to be the most obscure. Interested parties are not likely to find these offerings at the local Wal-Mart but will instead have to order them online. Fortunately for those interested in giving their children a little piece of the past to wear on their chests, there is no shortage of those sites available.

The most complete and probably best known of these sites is The Retro Baby. Perusing the offerings of the site is like a walk down memory lane for anyone who is in their thirties or has a keen fix on the pop-culture of the 1980s. Designs available here include television references like The A Team, ALF, CHiPs, and Dallas (the Dallas print will be instantly familiar to anyone who remembers the summer that America was wondering who shot J.R.) as well as older images from shows that the parents of today watched in reruns while growing up: Barbara Eden in her silky outfit from I Dream of Jeanie and Clayton Moore in his blue Texas Ranger outfit complete with black mask from The Lone Ranger. Prices for these printed “Onesies” are a bit steep at $14.95 ($16.95 for toddler-sized tees) considering the baby will grow out of them completely in a few months’ time, but even the most stoic of thirty-somethings will have to admit that they are getting a certain dose of cool for their cash.

Retro doesn’t just mean pop culture references, however. Several clothiers are offering styles that are a clear throwback to those worn by kids in the fifties, sixties, and seventies. One such company, Cakewalk Baby, offers flower print designs reminiscent of the post-hippie era of the late seventies; a time when PC meant petty cash, Elvis Presley was still with us, and no one knew what a video game or MTV was. A website called Milena Bee offers these designs and more and is definitely worth a look.

Whether you want to put stills of Bruce Lee from Enter the Dragon or flowery designs from an era gone by on your baby’s body, retro baby clothes may be just what you need to show the world that your baby is cooler than cool. Look hard enough and you may be able to find a tee shirt that says “I’m the Fonz” or “Frankie Say Relax.”