Why is a Logo so Important to Your Business?

 by: Anthony Jewell

Well, a logo for your business. Why is it important? Does it matter what it looks like? Is Yours Professional?

These are some good questions to ask when you are considering to get a logo design or already have a logo for your business. See a logo speaks volume about your company, it right off the bat tells your "future possible client" if you are reliable and instils trust in them. Although how good your service is matters, how you present your company is what will win you their trust and in the end win them as a client.

Even though in the end of everything, how good your service is will decide on if you are successful. The image of your company tells alot in a little way. Your logo says to clients a few different things:

1. Are these guys professional?

2. Do they seem to care about their business(which in turns means do you care about your clients)?

3. Do they seem to know what they are doing?

4. Does their business seem to be one I can trust to do the job right?

What makes a good logo you may ask? Well it comes down to a few things. Design, Colors and if it gives Your Business a clear Professional Image.

The design can differ from something as simple as the Microsoft text to represent your business, something as unique and colorful as the ebay logo or a symbol such as the GE(general electric) symbol. What makes the design so important is that it creates an image, that when seen is unique to your business and makes clients recognize your company automatically. As seen in the examples of the Microsoft, eBay or GE logos, the design can be simple or complex, just as long as it is unique.

Colors are an important factor in representing what business you are in. If you are in Finances or Banking you mainly see colors such as blue, green, black and sometimes gold. Although all colors can be used, in a way certain colors are associated better with different industries. Just look at fast food and junk food, they tend to go with brighter blues, reds, yellows and oranges which seems to make you want to eat more(hmmmm).

A professional image can be as simple as just a text logo with a different color letter in it to give it uniqueness, or a logo with a symbol to represent the company. Making it professional is what is important. The quality(meaning the texture of the logo is important) such as smooth curves and smooth text, all add to the quality of the logo. Having jagged edges or un-readable text can really hurt the quality of the logo which in turns can be negative to the image of the business.

So remember when purchasing a logo to keep it clean and clear, make it unique to your business and keep it professional!