ETO Institute Spokesperson TR Cutler Adds Strategic Alliance Partner Focus Marketing

Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense because we know the value Focus Marketing brings to the table. From Collateral Development, Event Management, Internationalization, Distribution Channel Development, Networking Programs, Lead Generation, Website, and Newsletters, TR Cutler, Inc. can now provide a comprehensive turnkey marketing solution.”

- Cutler founded the Manufacturing Media Consortium™ in the same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and importance of the manufacturing media coverage.
- Cutler created the "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.
- Cutler has authored more than 1000 articles for a wide range of manufacturing, industrial, and business journals, dailies, and month trade B2B publications.
- Cutler authored The Manufacturer's Public Relations and Media Guide in 2000, which quickly became the key media resource guide for manufacturers seeking coverage.
- Cutler has been the spokesperson of the ETO (Engineer-to-Order) Institute, since 2004. The organization has quickly become the key resource for non-repetitive manufacturers. www.etoinstitute.org.
- Cutler was recently named a Contributing Editor to InMFG magazine and IndustrialLeaders.com in 2005.

Contact:
TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots

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