How To Get The Most From Google's Adwords

There are various ways to purchase highly targeted advertising
at very low prices. Google AdWords is one simple and quick way to
to do this. Regardless of your budget, you can actually get your
text ads appearing on search result pages based on the keywords
or search terms that you buy. You can also target your ad to a
specific language or country.

Pricing is based on the position in which your ad is shown but
there is no minimum amount required in order to open an account.
Google positions your ad based on how many users click on it over
time. Current rates range from $15-$10 (per thousand ads shown)
for positions 1-3, and $8 per thousand for positions 4-8.

According to Google, Adwords text ads have an average click through
rate 4-5 times higher than banner ads. I have generated click
through rates as high as 36% by using the guidelines outlined below.
I frequently test ads for as little as $1!

I've been using Google Adwords since it was first introduced and
I've found it to be very effective for testing ads. My best click
through rate so far has been 36% and the lowest being 0.98%! On
average my ads get a 20% click through rate on very focused keywords
and search terms and 6% on general popular relevant keywords. Here
is what I do.

When promoting my products I choose keywords/search terms that
are very specific to generate highly qualified prospects. I get
very few searches, but a very high click through rate. I then
keep the ad running for a very long time.

Example:

Instead of using keyword 'printer' for an ad about
printers, I use the exact model of the printer e.g.
'Lexmark Z11' or less focused 'Lexmark printer'. I
also put the search term in the title section. This
simple trick produces very high click through rates.

Here are some guidelines:

1. Avoid keywords that are too general.
Because ads are paid for on a CPM basis, you are likely to
spend money quickly with keywords that are too vague. Avoid
general keywords like 'business' or 'free'. Taylor each keyword
to your offer and use relevant terms/words in both the title
and the ad body.

2. Give Google users a compelling reason to click on your ad link.
The easiest way to do this is to provide something of value for
free.

3. Use a different ad for each keyword or search term.
This increases relevance and the likelihood that Google
users will click on it.

4. Test and monitor your ads. Refine and fine-tune your ad to
maximise click throughs. With Google you can do this in real time!

Google's Adwords has become quite popular and Google have had to
increase the number of ad displays per keyword search from 3 to 8.
You can open an account and test this service by going to:

http://adwords.google.com

About the Author

Ben Chapi. Need help with advertising
resources? Send your questions to mailto:benchapi@aol.com
FREE Ultimate Self-Funding Autopilot Affiliate Recruiting System that
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