OPTIMISE YOUR KEYWORDS

This article tells you how to get a top 10 ranking on every major
search engine and how to eliminate 99% of your competition.

First the real basics, you need to understand the meta keyword tag. Most
search engines use meta tags to index your website. So your meta tag
decides which queries your page turns up on. It is inserted within the
element of your page and takes the following form:



To put it very basically the keywords in your meta tag should appear as
many times as possible in the text of your page and MUST appear in the
tags of your page, otherwise you will have a severely
reduced chance of getting a high ranking. Do not try to trick the search
engines by simply filling your page with a meaningless babble of
keywords or keywords the same colour as your background as these tricks
are now understood by search engines and considered spamming. If you are
found guilty of spamming your site will be removed from the search
engine without a trace. Harsh I know but that's the facts.

SLASH COMPETITORS TO 1%
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We all have keywords for which we wish we had top ranking, for me it's
"paper airplanes"; for you it may be "video rental" or "holiday resorts"
or any of hundreds of very general search terms. If you find your site
keeps on ending up on the fifth page of the search engines (where no
soul has ever visited or ever shall) here is a trick to ensure you get a
better ranking.

Once you have finished reading this e-mail go out and perform a search
for your major keywords on Altavista or Infoseek or any search engine
that gives you the number of pages it has found for your keywords. Tens
of thousands, hundreds of thousands of pages turned up? You bet! So now
you have to be sneaky. With all those hundreds of pages even if you had
the highest keyword density short of spamming the search engine and
thousands of links across the net it is hit and miss whether or not
you'll get a top ten ranking. So come away from that fantastic,
wonderful keyword, it is bad for your health and likely to give you
ulcers.

Try a new search, make your query more regional "video rentals in
London" or "holiday resorts in Florida". How many pages are turned out
now? Modify your search terms any way you like until you have cut your
competitors' pages to 1% or less of their original number, which is
surprisingly easy to do. Make sure your terms are still relevant to your
site, you want targeted visitors, not any random surfer who'll leave two
page views after they enter. Once you have found a good search term add
it to a meta keywords tag at the top of a new page with content relevant
to that keyword term. Place the term in the text of your page a number
of times so that it appears naturally and often. Don't edit your keyword
inadvertently by reducing it to a common abbreviation, for example,
"airplanes" to "planes". Then submit your page to the search engine,
once it is listed see where it ranks and play with the content to push
it up the ranking for your new keyword term, you have 100 times less
opposition so your chances of getting a top ten ranking are enormously
better.

Of course more specific phrases are searched for less than general terms
so don't stop with one term do 10 or 20 and design a new page within
your site with relevant content that contains each term repeatedly.
Consider the millions of searches performed each day and if your term
isn't too obscure you should hope for it to turn up a few times every
day on each search engine. Consider if you had 20 terms with top ten
search engine rankings and each searched for three times a day in total
across all search engines. That would give 22 000 extra highly targeted
unique visitors a year and that is a very conservative estimate.

About the Author

Alex Schultz runs a fun site full of easy to follow free diagrams and
instructions for making paper airplanes at
http://www.paperairplanes.co.uk/ it has been featured in a number of
major ezines for children and teachers and is to be featured in a major
UK internet magazine next month. Go on treat yourself to a break and
LEARN TO FLY...