If you've been in business for any period of time, I'm sure you've heard of the KISS Formula and the AIDA Formula. I'm not sure you've heard of the ABC formula. I have a daily study plan and I don't remember it being mentioned in anything I've read online. So what is the ABC Formula? A. Always B. Be C. Closing ABC is the reason for every move you make. If it's not, it should be. The old saying is still true. Nothing happens until something is sold. The internet is like one giant chess board. Every move you make, whether it's a lowly pawn or your powerful queen is designed to move you closer to checkmate. What is checkmate? Closing the sale. Every newsletter you send out should show a profit. Every email course you offer on your site should have the potential for making a sale. Every free ebook should have a link you can profit from. Every single move you make, must be geared towards making a sale. Closing the sale should be as natural as breathing. It took me a long time to learn that. If you're serious about your business, learn the ABC Formula. Always Be Closing! About the Author John publishes the "Street Smart Marketing" |
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