How To Eliminate Your Competition By Being Distinct

So how do you eliminate your competition without bloodshed?

To compete with other businesses nowadays (especially online) you need something that nobody else can copy. A one of a kind so to speak!

You must distinguish yourself from your competition. Distinction is something that clearly makes your business different from all of your competitors and sets you apart.

In order to effectively distinguish yourself from your competitors you must know who your competitors are and the niche they market to.

That means you must identify your exact target audience?

If you can’t do that, you will have little or no success in to creating any kind of distinction.

The easiest way to create distinction is to think like your target audience or customers. Know their exact needs, wants, goals, problems and interests and improve on them by adding distinction!

Use your brainpower. Ask yourself questions like: How can I set myself apart from my competition? What could I offer my niche that my competition can't? What can I do to put my business at the top of the pile?

If you keep asking these questions your mind will eventually start shooting out more ideas than you can handle. One of those ideas might provide you with the distinction you're searching for.

If you can't find something that your competitors aren't already doing don’t panic. Pick a service that you mutually offer and improve on it.

Here Are A Few Ways To make yourself Distinct & Outsell Your Competition

The keys to outselling your competition are to compare your product to theirs.

When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.

Price - Can you offer a lower price? Can you offer a higher price and increase the perceived value of your product? Do you offer easier payment options than your competition?

Packaging - Can you package your product more attractively? Do the colors of your package relate to your product? Can you package your product into a smaller or larger package?

Delivery - Can you offering cheaper shipping? Do you have a high enough profit margin to offer free shipping? Can you ship your products faster?

Benefits - Can you offer more benefits than your competition? Are your benefits stronger? Do you have believable proof that supports your claims?

Quality - Is your product built and tested to last longer than your competition? Can you improve the overall quality of your product?

Performance - Can you make your product faster at solving your customer’s problem? Is your product easier to use than your competitions?

Features - Can you offer more product features than your competition? Do your features support the benefits you offer?

Availability - Is your product always available or does your have to backorder it? Can your product suppliers drop ship to your customers?

Extras - Do you provided free bonuses when your customers buy your product? Are your bonuses more valuable than your competitions?

Service - Do you offer your customers free 24 hour customer service? Can you provide free product repair? Does your competition make their customers talk to a machine?

Proof - Can you provide more proof than your competition that your product is reliable? Can you provide stronger testimonials or endorsements?

Guarantees - Do you have a stronger guarantee than your competition? Do you offer warranties with your product? Do you provide an easier return policy?

About the Author

Lawrence Deon is an SEO/SEM Consultant and author of the popular search engine optimization and marketing model Ranking Your Way To The Bank. http://www.rankingyourwaytothebank.com