The One & ONLY Objective Your Website Should Follow!

Now I first want to let everyone know that this is not
an opinion or some fluff about what your website
should be doing. It is what your website MUST be doing
to guarantee your success online. There are so many
"so called" experts out there that say you should be
using your site to make sales, NO NO NO! This is
absolutely wrong! The number one, and yes I really
mean number one purpose of your site should be to
collect e-mail addresses! Why should you do this? What
if your prospect doesn't doesn't order and leaves your
site? Where are you then? Out of a potential sale!

The key point here is you can have a sales page or
freebies page but you need a way to collect e-mail
addresses for people who decide not to take you up on
your offer the first time around, a second chance if
you will. The correct way to do this would be with a
popup window when the visitor leaves your site without
ordering, because if they order you've already got
their e-mail address. In this popup you should have
some sort of freebie, a free ebook, a free
consultation, a free 3 chapter preview, you get the
point. If you can get an e-mail address you can follow
up using an autoresponder and this will give you as
many chances as you need to close the sale.

Another thing you need to realize is the stream of
income your e-mail list will provide you for many
years to come. If you didn't have an e-mail collection
system in place and you received orders for a product
you where promoting then that's the end of the line
for you with that customer. Now, if you where
collecting the e-mail addresses of all of your
customers and you started promoting a great new
product, you would now be able to send this proven
customer a new offer and since you've already proven
your credibility with the first sale, the second sale
will be MUCH easier to close. Do you see where all of
this e-mail collection really determines your success
online?

This isn't for just one type of business, any business
with an online presence should be doing this and can
because of it's simplicity. If you are a freelance
artist, make a list of customers and interested
prospects to send an e-mail to when you put a new
piece of artwork up for auction. If you are a
marketing consultant, make a list of people who have
contacted you looking for advice or have purchased
training materials from you. The list goes on and on.
Here's another great tip, If you want to let your
e-mail list get to know you so they develop more trust
for you then publish a newsletter every week, two
weeks, or every month and give free tips & advice.
This also presents more advertising opportunities
without seeming like you just want the sale.

I hope this article has given you some insight into
online business and gives you more success on your
road to becoming financially independent. If you have
questions or comments fell free to contact me at my
personal e-mail address below.

About the Author

Chris Elliott
webmaster@eprofitsoldiers.com