Those who operate internet businesses likely have their hands full. That makes it hard to keep track of new developments. To see who is doing what and how successfully. To generate ideas for your own business. So what you need is a strategy to help you keep abreast of what is happening on the internet and specifically, in your area of interest - in as little time as possible. Here are some tips and resources to help you to keep track in only minutes a day. First you'll need a couple of sites you can count on to give you accurate and timely information on the internet. Here's a good one: Nua Internet Surveys. http://www.nua.ie/surveys/ This site houses a wealth of information on the internet, its size, scope and influence. Here's an example of a recent article: Report Examines Profitability of Business-to-Business Web Sites "42 percent of three-year-old business-to-business Web sites in the US are now profitable, with another 14 percent expecting to turn a profit within the next year, according to the latest report from ActivMedia...." Each story contains a link to related articles, so you can go a little further if you choose. It also has a search engine to help you hone in on exactly what you're looking for. Another excellent resource, particularly for on-line marketers, is eMarketer.com. http://www.emarketer.com/ And here's a second method of keeping informed. Subscribe to E-zines. An E-zine is an internet version of a magazine. They lack glossy photos and fancy typefaces, but they can provide you with valuable information on the subject of your choice. There are e-zines published on just about any topic you can think of. Here are a couple of e-zine databases. Take a look and subscribe to several e-zines you think might be of value to you. Then you'll have timely information arrive weekly, bi-weekly or monthly, right in your e-mailbox. Subscribing is easy, the e-zines are free and you can unsubscribe at any time. http://www.newsletteraccess.com/ http://www.ezineseek.com/ A third way is to utilize a portal (start page) with a news feature you can customize. For instance, I use excite, which offers a NewsTracker Clipper Service that allows you to enter key words. The tracker will find articles for you so you don't have to search all over the web to find them. You can track entire industries (or your individual competitors). A real time-saver. Here's excite's URL: http://www.excite.com/ About the Author Mr. Beach is a corporate marketing veteran and netrepreneur. |
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