Using Multiple Ebook Formats To Build Your Brand

* Amazon.com's e-bookstore distributes titles that
can be read with the Microsoft Reader.

* BarnesAndNoble.com carries titles for the Microsoft
Reader, RCA REB 1100, and the Glassbook Reader.

* eBookCity utilizes their proprietary Versaware system.

* Booklocker's titles are mainly in Acrobat, with a few
HTML titles.

How can you use this to your advantage? By adapting your
ebook to each of these formats you stand a better chance
of influencing potential readers to purchase your title.

Remember, while a reader may not visit your site on a
regular basis, they will typically visit your colleagues,
competitors, or industry sites. Get your title featured
in all potential sales venues - no matter what format
the ebook is sold in - and you'll reach them more
frequently.

Cost to transform each book is minimal, because you only
have to convert a title to a specific format one time.
There are no physical distribution costs. And what you
reap in overall exposure, as well as additional sales
can be tremendous.


About the Author

Monique Harris is the editor/publisher of "Digital
Publishing & Promotion," a twice-weekly Webzine for
authors, publishers and promoters who wish to sell
more books - (print and electronic) - online. Visit
her site at .

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