What Comes First - The Cover or The eBook?

One of biggest trend these days is related to ebooks.
Because of their viral nature, ebooks are a great way to
increase traffic to a site and that's why everyone have to
write at least one.

There are millions of ebooks online and everyday there
are more then one hundred new ebooks that hit the stands
of the online library. Some of them are free, other not.
But they are all full of fresh information or they will be
forgotten.

As a reader, it's tough to decide which one to read and
which not. That's why most surfers do pretty much the same
thing they do in a real library.

Remember the last time you were in a real library or
bookstore? If you are like me, you will more than likely
base your decision of reading or buying a book on the first
stimulus that catch your eye.

And that one stimulus is the COVER.

And that's the way everyone decides to read or buy a
book: THEY LOOK AT THE COVER AND MAKE THEIR DECISION BASED
ON IT!

So, how do you recognize a great cover?

First, it has to be an eye-catching cover so the visitor
will pick up your ebook instead of the ebook of your
competitors.

Second, even if the cover piqued your visitor's
attention it also have to be interesting enough to make him
actually read your ebook.

How can you make your cover stand out in a sea of
covers?

Well, this is not an easy task if you have no design
experience. Why? Because, even if your cover is different
then all the other ones, it may be different in a wrong
way.

You have to carefully consider the general nuance of
color for the cover, the main and the secondary fonts.

Here are a few general tips for you:
1. The colors tell a lot about the general subject of the
ebook so you must use them accordingly

2. Use a combination between red, blue, black and white

3. Yellow it's OK used sparingly in combination with black
because it generates the strongest contrast

4. Always use a strong font for the main title - Impact its
fine if the title is longer and Arial Black for shorter
ones.

5. If your ebook is on a lighter subject you can toy around
with different fonts but never use more than three
different fonts for the same cover

6. The cover should contain:
a. the main title
b. one teaser phrase or a good subtitle
c. the author name and eventually the URL of the ebook
(avoid using http:// and subdirectories) usually a simple
domain name will do just fine.

And finally one more tip: always KISS: Keep It Simple
Stupid. Do not forget that the cover will be a small image
and if you fill it with lot of info, it will be unreadable.

As a special gift for the readers of thes newsletter,
I invite you to join the monthly sweepstakes for a free
professional custom cover at
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About the Author

Ovi Dogar is specialized in the creation
of custom virtual covers that really sells.
You can view some recent samples of his work at
http://www.absolutecovers.com/samples.html