Content is Crucial!

 by: Akanksha Sinha

Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site.

Unless what you say holds the attention and interest of the visitors to your site, the rate at which they would they hit the “back” button and say “bye - bye” to your site, will astonish you!!!!

So it is right to say that CONTENT IS KING!! And make sure you treat it like one! It is imperative for website owners to understand and follow the right process to develop content for their site.

Here are some of the basic points which should be kept in mind while developing content for your website –

1. TARGET AUDIENCE

The first step is to define your target audience. You should have an absolutely clear picture in your mind as to who exactly will visit your site. Once you know that, you should write your content in such a way that talks to them.

2. CONCENTRATE ON BENEFITS NOT FEATURES

When describing a product you are selling or a service you are offering, concentrate on their benefits not their features. Make the visitor realize that they just have to buy your product. After all, that’s the only reason why he would stay on your site.

3. GIVE THEM WHAT THEY’RE LOOKING FOR, OH! AND QUICK!!

Visitors to your site are there for a purpose: They either want to buy your product, access the information you are offering or subscribe to your offer. And don’t forget! They don’t have much time to spare …so you have to give them what they are looking for quickly, without any delays! Hence, your first few paragraphs of content ideally should hit the bull’s eye and get the message across!!

4. MAKE IT EASY TO READ AND FOLLOW

Keeping in mind your target audience, write and structure your content in such a way that it is easy to read, grasp and follow.

• Divide your content into easy to read paragraphs. (Make sure the first few sentences of which carry the punch lines.)

• Use bulleted lists

5. KEEP THEM HOOKED

Whatever you do, don’t let them leave your site without making your point. Your content must talk to your visitors: Keep them reading on …It should be able to make a sale..and yet be subtle and informative…..

Follow these simple steps and see the difference!!!